{"id":990574,"date":"2024-01-27T17:16:36","date_gmt":"2024-01-27T14:16:36","guid":{"rendered":"https:\/\/lonca.com\/?post_type=amerikada-unicornlar&#038;p=990574"},"modified":"2024-01-27T17:45:11","modified_gmt":"2024-01-27T14:45:11","slug":"unicorn-baslangic","status":"publish","type":"amerikada-unicornlar","link":"https:\/\/lonca.com\/en\/amerikada-unicornlar\/unicorn-baslangic\/","title":{"rendered":"Unicorn Starter"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"990574\" class=\"elementor elementor-990574\" data-elementor-post-type=\"amerikada-unicornlar\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb0e7fd e-flex e-con-boxed e-con e-parent\" data-id=\"bb0e7fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35904e8 elementor-widget elementor-widget-heading\" data-id=\"35904e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kontrol Listesi: 2024'te Nas\u0131l Unicorn Startup Olunur?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7048c7 e-flex e-con-boxed e-con e-parent\" data-id=\"b7048c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e38171 elementor-widget elementor-widget-image\" data-id=\"0e38171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/lonca.com\/wp-content\/uploads\/2024\/01\/How-to-Become-a-Unicorn-Hero-image.svg\" class=\"attachment-large size-large wp-image-990577\" alt=\"How-to-Become-a-Unicorn-Hero-image- lonca\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19ff50b e-flex e-con-boxed e-con e-parent\" data-id=\"19ff50b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0158c25 elementor-widget elementor-widget-text-editor\" data-id=\"0158c25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUnicorn giri\u015fimleri i\u015f d\u00fcnyas\u0131nda olduk\u00e7a sayg\u0131 g\u00f6r\u00fcyor ve hakl\u0131 olarak da \u00f6yle.\u00a0Bir \u015firketin unicorn giri\u015fimi olabilmesi i\u00e7in 1 milyar dolar veya daha fazla yat\u0131r\u0131mc\u0131 de\u011ferine ula\u015fmas\u0131 gerekiyor ve 2023 itibariyle\u00a0 <a href=\"https:\/\/www.cbinsights.com\/research-unicorn-companies\" target=\"_blank\" rel=\"nofollow noopener\">d\u00fcnya \u00e7ap\u0131nda yaln\u0131zca 554 unicorn <\/a><span style=\"color: var(--vamtam-widget-text-lighter); letter-spacing: var(--vamtam-primary-font-letter-spacing-desktop,normal); text-transform: var(--vamtam-primary-font-transform,none);\">var. Fintech \u015firketi Divvy, analiz giri\u015fimi Starburst ve sat\u0131\u015f etkile\u015fim platformu Salesloft 2023&#8217;\u00fcn ilk ay\u0131nda yedi \u015firket\u00a0<\/span><a style=\"letter-spacing: var(--vamtam-primary-font-letter-spacing-desktop,normal); text-transform: var(--vamtam-primary-font-transform,none);\" href=\"https:\/\/news.crunchbase.com\/venture\/unicorn-board-january-2023-colossal-astronergy\/#:~:text=In%20the%20first%20month%20of,final%20company%20is%20from%20Germany.\" target=\"_blank\" rel=\"nofollow noopener\">The Crunchbase Unicorn Board&#8217;a<\/a><span style=\"color: var(--vamtam-widget-text-lighter); letter-spacing: var(--vamtam-primary-font-letter-spacing-desktop,normal); text-transform: var(--vamtam-primary-font-transform,none);\">\u00a0kat\u0131ld\u0131 ; bu, yeni tek boynuzlu atlar\u0131n tek haneli say\u0131lara ula\u015ft\u0131\u011f\u0131 \u00fcst \u00fcste \u00fc\u00e7\u00fcnc\u00fc ay oldu.<\/span>\n\n\u0130mkans\u0131z olmasa da, unicorn stat\u00fcs\u00fcne ula\u015fmak inan\u0131lmaz derecede zor olabilir. Asl\u0131nda, bir i\u015fletmenin unicorn olma \u015fans\u0131 yaln\u0131zca\u00a0 <a href=\"https:\/\/review.firstround.com\/Theres-a-00006-Chance-of-Building-a-Billion-Dollar-Company-How-This-Man-Did-It?utm_source=salesforce&amp;utm_medium=blog\" target=\"_blank\" rel=\"nofollow noopener\">%0,00006&#8217;d\u0131r<\/a> ve \u00a0yeni ortaya \u00e7\u0131kan giri\u015fimlerin unicornlara d\u00f6n\u00fc\u015fmesi \u00a0ortalama\u00a0\u00a0<a href=\"https:\/\/www.comparethemarket.com\/business-insurance\/content\/speed-of-a-unicorn\/\" target=\"_blank\" rel=\"nofollow noopener\">yedi y\u0131l al\u0131r.<\/a>\n\nBununla birlikte, zorluklar\u0131 a\u015fan giri\u015fimler var.\u00a0Nas\u0131l yap\u0131yorlar?\u00a0Bu unicorn ba\u015flang\u0131\u00e7 \u200b\u200bkontrol listesinde, ba\u015far\u0131l\u0131 unicornlar\u0131n ortak \u00f6zelliklerini ve stratejilerini g\u00f6zden ge\u00e7irece\u011fiz, b\u00f6ylece daha unicornlara benzemek i\u00e7in onlar\u0131n ayak izlerini takip edebilirsiniz.\n<h2><span id=\"unicorn_startup_checklist\">Unicorn Ba\u015flang\u0131\u00e7 \u200b\u200bKontrol Listesi<\/span><\/h2>\n<a href=\"https:\/\/www.embroker.com\/blog\/unicorn-startups\/\" target=\"_blank\" rel=\"nofollow noopener\">Bu unicornlara giri\u015fim kontrol listesi , unicorn olaca\u011f\u0131n\u0131z\u0131<\/a>\u00a0garanti etmese de\u00a0\u00a0, yeni ba\u015flayanlar\u0131n kendi pazarlar\u0131nda ba\u015far\u0131l\u0131 olmak i\u00e7in kulland\u0131klar\u0131 s\u00fcre\u00e7leri ve i\u015f stratejilerini daha iyi anlaman\u0131za yard\u0131mc\u0131 olacakt\u0131r.\n\nBir \u00fcr\u00fcn geli\u015ftirmek, k\u00e2r elde etmek i\u00e7in bir i\u015f modeli bulmak, yat\u0131r\u0131mc\u0131lar\u0131 \u00e7ekmek ve sonunda \u00f6l\u00e7e\u011fi b\u00fcy\u00fctmek i\u00e7in bu ad\u0131mlar\u0131 izleyin.\n<p class=\"h3\">Minimum uygulanabilir \u00fcr\u00fcn (MVP) geli\u015ftirin<\/p>\n\n<ul>\n \t<li>Bir kullan\u0131c\u0131 sorununu tan\u0131mlay\u0131n ve bir \u00e7\u00f6z\u00fcm \u00f6nerin\n<ul>\n \t<li>&#8220;Geni\u015f, homojen&#8221; bir potansiyel hedef pazar\u0131 ke\u015ffedin<\/li>\n \t<li>Eri\u015filebilir, kullan\u0131c\u0131 dostu ve uygun maliyetli bir \u00fcr\u00fcn yarat\u0131n<\/li>\n<\/ul>\n<\/li>\n \t<li>Yaln\u0131zca gerekli \u00f6zellikleri i\u00e7eren bir MVP geli\u015ftirin<\/li>\n \t<li>Geri bildirim almak i\u00e7in MVP&#8217;yi kullan\u0131c\u0131larla test edin<\/li>\n \t<li>Geri bildirimlere g\u00f6re MVP&#8217;de de\u011fi\u015fiklikler yap\u0131n\n<ul>\n \t<li>\u00dcr\u00fcn\u00fc olu\u015fturma maliyetlerini hesaplay\u0131n<\/li>\n<\/ul>\n<\/li>\n \t<li>\u00dcr\u00fcn\u00fcn\u00fcz\u00fc olu\u015fturun ve ba\u015flat\u0131n<\/li>\n<\/ul>\n<p class=\"h3\">\u0130\u015f Modelinizi Belirleyin<\/p>\n\n<ul>\n \t<li>Kullan\u0131c\u0131 geri bildirimlerine ve ilk performansa g\u00f6re \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn ger\u00e7ek sorunlar\u0131 \u00e7\u00f6zd\u00fc\u011f\u00fcn\u00fc do\u011frulay\u0131n<\/li>\n \t<li>Birincil m\u00fc\u015fterinizi ve hedef kitlenizi belirleyin<\/li>\n \t<li>Sizi di\u011ferlerinden ay\u0131ran g\u00fc\u00e7l\u00fc bir de\u011fer teklifi geli\u015ftirin<\/li>\n \t<li>\u00dcr\u00fcn\u00fcn\u00fcz\u00fc a\u015fa\u011f\u0131dakilere g\u00f6re fiyatland\u0131r\u0131n:\n<ul>\n \t<li>Kullan\u0131c\u0131lara sa\u011flad\u0131\u011f\u0131 de\u011fer<\/li>\n \t<li>Rakip fiyatlar\u0131<\/li>\n \t<li>Hedef pazar demografisi<\/li>\n<\/ul>\n<\/li>\n \t<li>\u00dcr\u00fcn\u00fcn\u00fcz i\u00e7in sat\u0131\u015f kanallar\u0131n\u0131 se\u00e7in<\/li>\n \t<li>\u0130\u015f modelinizi do\u011frulamak i\u00e7in yerel veya k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli bir da\u011f\u0131t\u0131m ger\u00e7ekle\u015ftirin\n<ul>\n \t<li>Olumlu m\u00fc\u015fteri deneyimleri sunmaya odaklan\u0131n<\/li>\n \t<li>M\u00fc\u015fteri yorumlar\u0131n\u0131 toplay\u0131n<\/li>\n<\/ul>\n<\/li>\n \t<li>\u0130\u015f modelinizi periyodik olarak g\u00f6zden ge\u00e7irin ve revize edin<\/li>\n<\/ul>\n<p class=\"h3\">G\u00fcvenli Finansman<\/p>\n\n<ul>\n \t<li>Bootstrap&#8217;\u0131 yazan:\n<ul>\n \t<li>Kendi fonlar\u0131n\u0131zla yat\u0131r\u0131m yapmak<\/li>\n \t<li>Arkada\u015flardan ve aileden katk\u0131 almak<\/li>\n<\/ul>\n<\/li>\n \t<li>Ba\u015flang\u0131\u00e7 \u200b\u200bve\/veya Seri turlar\u0131 yoluyla giri\u015fim destekli sermayeyi art\u0131r\u0131n\n<ul>\n \t<li>Bir sunum g\u00fcvertesi haz\u0131rlay\u0131n<\/li>\n \t<li>Yat\u0131r\u0131mc\u0131lara sunum<\/li>\n \t<li>Durum tespiti i\u00e7in haz\u0131rlan\u0131n<\/li>\n \t<li>Yat\u0131r\u0131mc\u0131larla m\u00fczakere edin ve s\u00f6zle\u015fmeyi imzalay\u0131n<\/li>\n<\/ul>\n<\/li>\n \t<li>Kitlesel fonlama kampanyas\u0131 ba\u015flat\u0131n\n<ul>\n \t<li>\u00dcr\u00fcn\u00fcn\u00fcz\u00fc veya i\u015f fikrinizi sergileyin<\/li>\n \t<li>\u015eirketinize yat\u0131r\u0131m yapman\u0131n faydalar\u0131n\u0131 anlat\u0131n<\/li>\n \t<li>Finansman hedefi belirleyin<\/li>\n \t<li>Kampanyan\u0131z\u0131 tan\u0131t\u0131n<\/li>\n<\/ul>\n<\/li>\n \t<li>\u015euradan kredi al\u0131n:\n<ul>\n \t<li>Bankalar<\/li>\n \t<li>Giri\u015fim sermayesi firmalar\u0131<\/li>\n \t<li>Kredi Birlikleri<\/li>\n \t<li>\u00c7evrimi\u00e7i i\u015fletme kredisi sa\u011flay\u0131c\u0131lar\u0131<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"h3\">Giri\u015fiminizi \u00d6l\u00e7eklendirin<\/p>\n\n<ul>\n \t<li>\u00dcr\u00fcn pazar\u0131na uyum sa\u011flad\u0131\u011f\u0131n\u0131zdan emin olun<\/li>\n \t<li>M\u00fc\u015fteri edinme ve sat\u0131\u015f s\u00fcre\u00e7lerini belgeleyin ve standartla\u015ft\u0131r\u0131n\n<ul>\n \t<li>Potansiyel m\u00fc\u015fterilerin nas\u0131l tan\u0131mlanaca\u011f\u0131n\u0131 belirleyin<\/li>\n \t<li>Reklam ve pazarlama stratejileri geli\u015ftirmek<\/li>\n \t<li>M\u00fcmk\u00fcnse pazarlama ve sat\u0131\u015f s\u00fcre\u00e7lerini otomatikle\u015ftirin<\/li>\n<\/ul>\n<\/li>\n \t<li>\u0130\u015fletmenizi di\u011fer konumlara\/pazarlara geni\u015fletin\n<ul>\n \t<li>Mevcut tekliflere yeni \u00f6zellikler veya \u00fcr\u00fcnler ekleyin<\/li>\n<\/ul>\n<\/li>\n \t<li>Yeni yetenekleri i\u015fe alarak bir ekip kurun\n<ul>\n \t<li>Gerekti\u011finde yeni departmanlar olu\u015fturun<\/li>\n<\/ul>\n<\/li>\n \t<li>Yeni yat\u0131r\u0131mc\u0131lar\u0131n ilgisini \u00e7ekin<\/li>\n<\/ul>\n<h2><span id=\"traits_of_a_unicorn_startup\">Unicorn Startup&#8217;\u0131n \u00d6zellikleri<\/span><\/h2>\nHer y\u0131l binlerce yeni i\u015fletme ortaya \u00e7\u0131ksa da\u00a0\u00a0<a href=\"https:\/\/www.embroker.com\/blog\/startup-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">\u00e7o\u011fu giri\u015fim ba\u015far\u0131s\u0131z oluyor<\/a> ve ba\u015far\u0131l\u0131 olan giri\u015fimlerin yaln\u0131zca k\u00fc\u00e7\u00fck bir y\u00fczdesi tam te\u015fekk\u00fcll\u00fc unicornlara d\u00f6n\u00fc\u015febiliyor. Giri\u015fiminiz i\u00e7in bu olas\u0131l\u0131klar\u0131 art\u0131rmak i\u00e7in gelin bu unicornlar\u0131n hangi ortak \u00f6zelliklere sahip oldu\u011funa ve bunlar\u0131 nas\u0131l taklit edebilece\u011finize bakal\u0131m.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31264\" role=\"img\" src=\"https:\/\/d2zqka2on07yqq.cloudfront.net\/wp-content\/uploads\/2021\/03\/01-Common-Traits-of-Unicorn-Startups-1.svg\" alt=\"\" width=\"781\" height=\"843\" \/>\n<h3><span id=\"1_unicorns_are_disruptive\">1. Tekboynuzlar Y\u0131k\u0131c\u0131d\u0131r<\/span><\/h3>\n\u0130\u015f hayat\u0131nda aksamalar iyi bir \u015feydir, \u00f6zellikle deunicornlara hevesli olanlar i\u00e7in. <a href=\"https:\/\/www.thebalancesmb.com\/how-business-disruption-creates-new-markets-4586564#:~:text=Business%20disruption%20refers%20to%20any,and%20business%20consultant%20Clayton%20Christensen.\" target=\"_blank\" rel=\"nofollow noopener\">Y\u0131k\u0131m,<\/a>\u00a0\u00a0bir sekt\u00f6rdeki, sekt\u00f6r\u00fcn veya pazar\u0131n i\u015fleyi\u015f \u015feklini k\u00f6kten etkileyen yenili\u011fi ifade eder.\u00a0Y\u0131k\u0131c\u0131lar genellikle \u00fcst d\u00fczey \u00fcr\u00fcnlerle ayn\u0131 ihtiya\u00e7lar\u0131 kar\u015f\u0131layan daha basit, daha ucuz \u00e7\u00f6z\u00fcmler sunarak pazar\u0131n en alt\u0131ndan ba\u015flarlar.\n\nBu \u00fcr\u00fcnler, uygun fiyatl\u0131 olmalar\u0131 nedeniyle t\u00fcketiciler i\u00e7in giderek daha \u00e7ekici hale geliyor ve i\u015fletme yava\u015f yava\u015f pazarda yukar\u0131 do\u011fru hareket ediyor, hatta belki de onu devral\u0131yor.\u00a0Dikkate de\u011fer bir \u00f6rnek, b\u00fct\u00e7e dostu yay\u0131n hizmetleri sunarak video ve TV end\u00fcstrisini alt\u00fcst eden Netflix&#8217;tir.\n\nY\u0131k\u0131m, startuplar\u0131n gelenekselden farkl\u0131 olabilecek yeni, yarat\u0131c\u0131 \u00e7\u00f6z\u00fcmler bulmas\u0131n\u0131 gerektiriyor.\u00a0Bunu yapmak i\u00e7in,\u00a0\u00a0\u00a0size uygun olan\u0131 bulana kadar \u00fccretsiz i\u015f modelleri, abonelikler veya komisyonlar gibi\u00a0<a href=\"https:\/\/hbr.org\/2015\/12\/what-is-disruptive-innovation\" target=\"_blank\" rel=\"nofollow noopener\">farkl\u0131 i\u015f modellerini deneyin .\u00a0<\/a>Kal\u0131plar\u0131n d\u0131\u015f\u0131nda d\u00fc\u015f\u00fcn\u00fcn ve yenilik yapmaya \u00e7al\u0131\u015f\u0131n, ancak ayn\u0131 zamanda \u00e7evik kalarak istedi\u011finiz zaman d\u00f6n\u00fc\u015f yapabilirsiniz.\n<h3><span id=\"2_unicorns_are_tech-savvy\">2. Tekboynuzlar teknolojiye merakl\u0131d\u0131r<\/span><\/h3>\nB\u00fcy\u00fcyen \u015firketler, i\u015f \u00f6l\u00e7e\u011fini art\u0131rmaya yard\u0131mc\u0131 olacak teknolojilerden ve yaz\u0131l\u0131mlardan yararlan\u0131yor.\u00a0\u0130ster bulut bili\u015fim, ister M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netimi (CRM) sistemleri veya i\u015f yaz\u0131l\u0131m\u0131 arac\u0131l\u0131\u011f\u0131yla olsun, teknolojiden yararlanmak \u015firketlerin daha az kaynakla daha verimli \u00e7al\u0131\u015fmas\u0131na olanak tan\u0131r.\n\nYapay zekadaki geli\u015fmeler, onu i\u015fletmelerin yararlanabilece\u011fi en \u00e7ok y\u00f6nl\u00fc ara\u00e7lardan biri haline getiriyor.\u00a0Yapay zeka, s\u00fcre\u00e7leri otomatikle\u015ftirmek, \u00f6zelle\u015ftirilmi\u015f kullan\u0131c\u0131 deneyimleri sa\u011flamak, m\u00fc\u015fteri hizmetlerini iyile\u015ftirmek ve daha fazlas\u0131 i\u00e7in kullan\u0131labilir.\u00a0\u00d6rne\u011fin,\u00a0\u00a0<a href=\"https:\/\/medium.com\/@DoorDash\/how-artificial-intelligence-powers-logistics-at-doordash-c179dec2c712?utm_source=salesforce&amp;utm_medium=blog\" target=\"_blank\" rel=\"nofollow noopener\">DoorDash lojistik i\u00e7in yapay zekay\u0131 kullan\u0131yor<\/a>\u00a0and\u00a0\u00a0<a href=\"https:\/\/techcrunch.com\/2019\/07\/02\/kabbage-secures-200m-to-fuel-its-ai-based-loans-platform-for-small-businesses\/?utm_source=salesforce&amp;utm_medium=blog\" target=\"_blank\" rel=\"nofollow noopener\">Kabbage, bankac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fc alt\u00fcst etmek i\u00e7in yapay zekay\u0131 kullan\u0131yor<\/a>\u00a0.\n\nSadece teknolojiyi kullanman\u0131n \u00f6tesine ge\u00e7mek i\u00e7in, \u00e7o\u011fu unicornlar\u0131n yapt\u0131\u011f\u0131 gibi \u00fcr\u00fcn\u00fcn\u00fcz\u00fc veya i\u015finizi teknolojiye dayand\u0131rabilirsiniz. Asl\u0131nda unicornlar\u0131n<a href=\"https:\/\/www.visualcapitalist.com\/startups-improve-odds-unicorn\/\" target=\"_blank\" rel=\"nofollow noopener\">\u00a0neredeyse %90&#8217;\u0131 yaz\u0131l\u0131m<\/a>\u00a0\u00a0\u00fcr\u00fcnleri sa\u011fl\u0131yor.\n<h3><span id=\"3_unicorns_are_consumer-focused\">3. Tekboynuzlar T\u00fcketici Odakl\u0131d\u0131r<\/span><\/h3>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31265\" role=\"img\" src=\"https:\/\/d2zqka2on07yqq.cloudfront.net\/wp-content\/uploads\/2021\/03\/02-Unicorns-B2C-1.svg\" alt=\"\" width=\"781\" height=\"497\" \/>\n\nUnicornlar\u0131n %60&#8217;\u0131ndan fazlas\u0131\u00a0 <a href=\"https:\/\/www.businessinsider.com\/here-are-some-of-the-traits-of-1-billion-unicorn-startups-2018-2\" target=\"_blank\" rel=\"nofollow noopener\">B2C<\/a>\u00a0\u00a0(i\u015fletmeden t\u00fcketiciye) i\u015f sistemine sahiptir; bu da i\u015f modellerinin s\u0131radan t\u00fcketicilere uygun fiyatl\u0131 \u00fcr\u00fcnler ve hizmetler sunma etraf\u0131nda d\u00f6nd\u00fc\u011f\u00fc anlam\u0131na gelir.\u00a0T\u00fcketicilerin ger\u00e7ekten istedi\u011fi \u00fcr\u00fcnleri yaratmak i\u00e7in belirli bir hedef kitlenin ya\u015famlar\u0131n\u0131 iyile\u015ftirmenin yollar\u0131n\u0131 belirlemeniz gerekir.\u00a0Ek olarak, t\u00fcketicilerin kullanmas\u0131 ve anlamas\u0131 kolay olsun diye \u00fcr\u00fcnlerin sezgisel UX tasar\u0131m\u0131n\u0131 da i\u00e7ermesi gerekiyor.\n\nUnicornlar\u0131n, g\u00fc\u00e7l\u00fc bir de\u011fer teklifi veya \u00fcr\u00fcn\u00fcn m\u00fc\u015fterilere nas\u0131l ve neden de\u011fer getirece\u011fine dair bir vaat sunar. G\u00fc\u00e7l\u00fc bir de\u011fer \u00f6nerisine sahip olmak hem sat\u0131\u015f hem de pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 geli\u015ftirecektir.\n\nTeknoloji i\u015f operasyonlar\u0131yla daha entegre hale geldik\u00e7e, bu kullan\u0131\u015fl\u0131 ara\u00e7lar giri\u015fiminizi geli\u015ftirmenize yard\u0131mc\u0131 olabilir.\n<h3><span id=\"4_unicorns_are_efficient\">4. Tekboynuzlar Verimlidir<\/span><\/h3>\nMVP&#8217;ler olu\u015fturma kavram\u0131, Yal\u0131n Ba\u015flang\u0131\u00e7 \u200b\u200bolarak bilinen bir i\u015f yakla\u015f\u0131m\u0131ndan gelir; bu yakla\u015f\u0131mda, startup&#8217;lar, MVP&#8217;lerini kullan\u0131c\u0131 geri bildirimlerine g\u00f6re tekrar tekrar test edip ayarlayarak verimlili\u011fi en \u00fcst d\u00fczeye \u00e7\u0131karabilir.\n\nMVP&#8217;ler yaln\u0131zca &#8220;sahip olunmas\u0131 gereken&#8221; \u00f6zelliklerle donat\u0131ld\u0131\u011f\u0131ndan, yap\u0131m\u0131 daha uygun maliyetlidir ve tamamen yap\u0131lm\u0131\u015f bir \u00fcr\u00fcnden \u00f6d\u00fcn vermeden y\u00f6n vermenize olanak tan\u0131r.\n\nBa\u015far\u0131l\u0131 bir MVP \u00f6rne\u011fi\u00a0\u00a0, kurucular\u0131n Paris&#8217;te bir k\u0131\u015f gecesinde taksi \u00e7a\u011f\u0131rma \u00e7abalar\u0131ndan do\u011fan bir fikir olan\u00a0<a href=\"https:\/\/www.uber.com\/newsroom\/history\/\" target=\"_blank\" rel=\"nofollow noopener\">Uber&#8217;di .\u00a0<\/a>Ba\u015flang\u0131\u00e7ta MVP&#8217;lerini yaln\u0131zca \u00fc\u00e7 araba ve basit bir aray\u00fczle test ettiler ve iyile\u015ftirmeler yapmak i\u00e7in her s\u00fcr\u00fc\u015ften sonra kullan\u0131c\u0131 geri bildirimlerini toplad\u0131lar.\u00a0Y\u0131llar ge\u00e7tik\u00e7e yeni \u00f6zellikler ekleyen Uber, b\u00fcy\u00fcyerek d\u00fcnyaca \u00fcnl\u00fc bir \u015firket haline geldi.\n\nUber&#8217;in ilk MVP&#8217;si gibi, MVP&#8217;nizin de tamamen tamamlanm\u0131\u015f olmas\u0131 gerekmez.\u00a0Kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcnle ilgilenip ilgilenmedi\u011fini \u00f6l\u00e7mek i\u00e7indir; dolay\u0131s\u0131yla ilgi yoksa, onu bir kenara at\u0131p ba\u015fka bir fikre d\u00f6nebilirsiniz.\n<h3><span id=\"5_unicorns_are_growth-driven\">5. Tekboynuzlar B\u00fcy\u00fcme Odakl\u0131d\u0131r<\/span><\/h3>\n<em>Exponential Organizasyonlar adl\u0131\u00a0<\/em><a href=\"https:\/\/www.embroker.com\/blog\/best-startup-books\/\" target=\"_blank\" rel=\"nofollow noopener\">ba\u015flang\u0131\u00e7 \u200b\u200bkitab\u0131n\u0131n<\/a>\u00a0 yazarlar\u0131,\u00a0 unicornlar\u0131n \u00fcstel oranlarda \u00f6l\u00e7eklenmelerine olanak tan\u0131yan stratejiler kulland\u0131klar\u0131n\u0131 ve bu nedenle &#8221; <a href=\"https:\/\/www.wired.com\/2015\/04\/here-are-the-secrets-of-unicorn-companies\/\" target=\"_blank\" rel=\"nofollow noopener\">\u00fcstel organizasyonlar<\/a>\u00a0&#8221; \u00a0olarak adland\u0131r\u0131ld\u0131klar\u0131n\u0131 buldu\u00a0.\n\nKitapta analiz edilen unicornlar,\u00a0 \u00a0i\u015fleri i\u00e7in Google&#8217;\u0131n &#8220;D\u00fcnyan\u0131n Bilgisini Organize Etme&#8221; gibi bir\u00a0<a href=\"https:\/\/medium.com\/@salimismail\/massive-transformative-purpose-the-heartbeat-of-every-exo-8f59e7a811b4\" target=\"_blank\" rel=\"nofollow noopener\">Devasa D\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc Ama\u00e7 (MTP) se\u00e7tiler.\u00a0<\/a>MTP, tak\u0131m\u0131 y\u00f6nlendiren ve onlar\u0131 s\u00f6z konusu hedefe ula\u015fmak i\u00e7in kal\u0131plar\u0131n d\u0131\u015f\u0131nda d\u00fc\u015f\u00fcnmeye te\u015fvik eden olduk\u00e7a iddial\u0131 bir hedeftir.\u00a0Akl\u0131nda net bir vizyon olan bu unicorn \u015firketleri, pazarlama ve sat\u0131\u015f kanallar\u0131n\u0131 yerel testlerle do\u011frulayarak ve ard\u0131ndan ba\u015far\u0131l\u0131 stratejileri di\u011fer lokasyonlarda h\u0131zla kopyalayarak b\u00fcy\u00fcme elde etti.\n\n\u015eirketinizi bir unicorn gibi \u00f6l\u00e7eklendirmek i\u00e7in net b\u00fcy\u00fcme hedefleri belirlemeli ve \u015firketiniz i\u00e7in bir vizyon veya belki de bir OVP tan\u0131mlamal\u0131s\u0131n\u0131z. Gelecek vaat eden sat\u0131\u015f kanallar\u0131n\u0131 belirleyerek ve do\u011fru yolda ilerlemenizi sa\u011flayacak temel performans g\u00f6stergelerini kullanarak \u00f6l\u00e7eklendirmeye y\u00f6nelik bir plan olu\u015fturun.\n<h2><span id=\"growth_lessons_from_new_unicorns\">Yeni Tekboynuzlardan B\u00fcy\u00fcme Dersleri<\/span><\/h2>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31266\" role=\"img\" src=\"https:\/\/d2zqka2on07yqq.cloudfront.net\/wp-content\/uploads\/2021\/03\/03-Rocketship-IPO-1.svg\" alt=\"\" width=\"781\" height=\"497\" \/>\n\n<a href=\"https:\/\/www.embroker.com\/blog\/startup-growth-strategy\/\" rel=\"nofollow noopener\" target=\"_blank\">B\u00fcy\u00fcme<\/a>\u00a0\u00a0bir gecede ger\u00e7ekle\u015fmez.\u00a0<a href=\"https:\/\/www.embroker.com\/blog\/top-200-startups\/\" target=\"_blank\" rel=\"nofollow noopener\">En h\u0131zl\u0131 b\u00fcy\u00fcyen giri\u015fimlerin<\/a> bile unicorn\u00a0stat\u00fcs\u00fcne ula\u015fmak i\u00e7in\u00a0<a href=\"https:\/\/www.embroker.com\/blog\/series-funding\/\" rel=\"nofollow noopener\" target=\"_blank\">birden fazla finansman turundan<\/a>\u00a0\u00a0ge\u00e7mesi gerekebilir\u00a0 .\u00a0Bir \u015firketi b\u00fcy\u00fctmek ve y\u00f6netmek i\u00e7in onlar\u0131n ipu\u00e7lar\u0131n\u0131 uygulayarak yeni unicorn giri\u015fimlerinin ayak izlerini takip edin.\n<h3><span id=\"hire_the_right_people_8211_guild_education\">Do\u011fru \u0130nsanlar\u0131 \u0130\u015fe Al\u0131n \u2013 Lonca E\u011fitimi<\/span><\/h3>\nBa\u015far\u0131l\u0131 bir giri\u015fim kurmak i\u00e7in b\u00fcy\u00fcmeyi h\u0131zland\u0131rmaya yard\u0131mc\u0131 olacak g\u00fc\u00e7l\u00fc ekip \u00fcyelerine ihtiyac\u0131n\u0131z var.\u00a0Yaln\u0131zca ihtiyac\u0131n\u0131z olan becerilere sahip de\u011fil ayn\u0131 zamanda ayn\u0131 de\u011ferlere sahip ki\u015fileri i\u015fe almak \u00f6nemlidir.\u00a0Herkes \u015firketin nereye gitmesini istedi\u011fi konusunda ayn\u0131 g\u00f6r\u00fc\u015fteyse, bu hedeflere ula\u015fmak i\u00e7in daha uyumlu bir \u015fekilde i\u015fbirli\u011fi yapabileceksiniz.\n\nBu yakla\u015f\u0131m, ekip \u00fcyelerinin yan\u0131 s\u0131ra y\u00f6netim kurulu \u00fcyelerinin i\u015fe al\u0131nmas\u0131 i\u00e7in de ge\u00e7erlidir.\u00a0E\u011fitim teknolojisi \u015firketi Guild Education&#8217;\u0131n kurucu orta\u011f\u0131 ve CEO&#8217;su\u00a0\u00a0<a href=\"https:\/\/fortune.com\/2020\/09\/06\/startup-tips-unicorn-guild-education-rachel-carlson-aileen-lee\/\" target=\"_blank\" rel=\"nofollow noopener\">Rachel Carlson , bir y\u00f6netim kuruluna sahip olman\u0131n\u00a0<\/a><a href=\"https:\/\/www.embroker.com\/blog\/startup-risks\/\" rel=\"nofollow noopener\" target=\"_blank\">i\u015f risklerini<\/a>\u00a0\u00a0ve potansiyel b\u00fcy\u00fcme alanlar\u0131n\u0131 belirlemeye yard\u0131mc\u0131 olmak a\u00e7\u0131s\u0131ndan \u00f6nemli oldu\u011funu s\u00f6yledi.\n\n\u015eirketiniz \u015firketin yeni ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamaya yard\u0131mc\u0131 olacak bir y\u00f6netim kurulu olu\u015fturmak i\u00e7in \u00f6l\u00e7eklenirken y\u00f6netim kurulu \u00fcye listesinin de\u011fi\u015ftirilmesini \u00f6nerdi.\n\n&#8220;Ortak de\u011fer sistemi ve g\u00fcven d\u00fczeyi ger\u00e7ekten \u00f6nemlidir, \u00e7\u00fcnk\u00fc yan tarafa gitmek kolayd\u0131r&#8221; dedi.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31267\" role=\"img\" src=\"https:\/\/d2zqka2on07yqq.cloudfront.net\/wp-content\/uploads\/2021\/03\/04-Rachel-Carlson-quote-1.svg\" alt=\"\" width=\"781\" height=\"364\" \/>\n<h3><span id=\"solve_real_existing_problems_8211_canva\">Ger\u00e7ek, Mevcut Sorunlar\u0131 \u00c7\u00f6z\u00fcn \u2013 Canva<\/span><\/h3>\nM\u00fc\u015fterilerin ihtiya\u00e7lar\u0131na veya isteklerine hitap eden \u00fcr\u00fcnler do\u011fal olarak kullan\u0131c\u0131 kazanacakt\u0131r.\u00a0Bu nedenle i\u015fletmenizin ba\u015flang\u0131\u00e7tan itibaren \u00e7\u00f6zmeyi hedefledi\u011fi bir sorunu belirlemek \u00f6nemlidir.\u00a0\u00c7evrimi\u00e7i infografik olu\u015fturma platformu Canva tam da bunu yapt\u0131 ve 2020&#8217;de unicorn stat\u00fcs\u00fcn\u00fc kazanmay\u0131 ba\u015fard\u0131.\n\n\u201cE\u011fer giri\u015fiminiz bir sorunu \u00e7\u00f6zerse, kuruldu\u011funda \u015firketinizi \u00f6nemseyen bir kitleye sahip olacaks\u0131n\u0131z.\u00a0<a href=\"https:\/\/medium.com\/@bohdan.drozdov\/10-lessons-from-billion-dollar-unicorn-startups-625829cb7710\" target=\"_blank\" rel=\"nofollow noopener\">Kurucu ve CEO Melanie Perkins<\/a>\u00a0, &#8220;Ve sonra bunu ba\u015fkalar\u0131na da anlatacaklar \u00e7\u00fcnk\u00fc onlar da bu sorunu \u00f6nemsiyorlar&#8221; dedi\u00a0\u00a0.\n\nSorunlar ki\u015fisel deneyimlerden veya genel n\u00fcfusun kar\u015f\u0131la\u015ft\u0131\u011f\u0131 ortak sorunlardan ilham alabilir.\u00a0Ba\u015flang\u0131\u00e7taki sorunu \u00e7\u00f6zd\u00fckten sonra, kullan\u0131c\u0131lar\u0131n istedi\u011fi ve istedi\u011fi \u00f6zellikleri ekleyerek \u00fcr\u00fcn\u00fcn\u00fcz\u00fc geli\u015ftirmeye devam edin.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31268\" role=\"img\" src=\"https:\/\/d2zqka2on07yqq.cloudfront.net\/wp-content\/uploads\/2021\/03\/05-Melanie-Perkins-quote-1.svg\" alt=\"\" width=\"781\" height=\"366\" \/>\n<h3><span id=\"know_your_stuff_8211_airwallex\">E\u015fyan\u0131z\u0131 Tan\u0131y\u0131n \u2013 Airwallex<\/span><\/h3>\nYat\u0131r\u0131mc\u0131lar, startup&#8217;\u0131n\u0131z\u0131n finansman\u0131nda b\u00fcy\u00fck bir rol oynuyor, bu nedenle onlar\u0131 i\u015fletmenize dahil etmek \u00f6nemlidir.\n\nS\u0131n\u0131r \u00f6tesi \u00f6deme platformu Airwallex&#8217;in CEO&#8217;su\u00a0<a href=\"https:\/\/www.smartcompany.com.au\/startupsmart\/advice\/airwallex-lucy-liu-rejects-labels\/\" target=\"_blank\" rel=\"nofollow noopener\">Lucy Liu ,\u00a0<\/a><a href=\"https:\/\/www.embroker.com\/blog\/series-a-funding-strategy\/\" rel=\"nofollow noopener\" target=\"_blank\">ba\u011f\u0131\u015f toplamak<\/a>\u00a0\u00a0uzun ve zorlu bir s\u00fcre\u00e7 olabilir, ancak ba\u015far\u0131n\u0131n anahtar\u0131 kendinize ve i\u015finize g\u00fcvenmektir, dedi\u00a0 .\u00a0\u015eirket 2019 y\u0131l\u0131nda unicorn haline geldi ve o zamandan beri\u00a0 <a href=\"https:\/\/asia.nikkei.com\/Business\/Startups\/Fintech-unicorn-Airwallex-s-valuation-hits-1.8bn-after-new-funding\" target=\"_blank\" rel=\"nofollow noopener\">1 milyar dolarl\u0131k de\u011ferleme<\/a>\u00a0\u00a0s\u0131n\u0131r\u0131n\u0131 a\u015ft\u0131.\n\nKaynak yaratmaya gelince Liu, yat\u0131r\u0131mc\u0131lara i\u015finizi ve rakiplerinizi i\u00e7eriden ve d\u0131\u015far\u0131dan bildi\u011finizi g\u00f6stermeniz gerekti\u011fini s\u00f6yledi, &#8220;aksi halde paralar\u0131 konusunda size neden g\u00fcvensinler ve sizi neden desteklesinler?&#8221;\n\n<a href=\"https:\/\/www.embroker.com\/blog\/series-a-venture-capital\/\" rel=\"nofollow noopener\" target=\"_blank\">Liu, yat\u0131r\u0131mlar\u0131n kredi veya ba\u011f\u0131\u015f de\u011fil, i\u015f ili\u015fkileri oldu\u011fu i\u00e7in risk sermayedarlar\u0131n\u0131<\/a>\u00a0\u00a0\u015firketinizin desteklenmeye de\u011fer oldu\u011funa ikna\u00a0etmeniz gerekti\u011fini\u00a0 ekledi.\n\n&#8220;Yat\u0131r\u0131mc\u0131lara hitap etmek i\u00e7in bir yat\u0131r\u0131mc\u0131 gibi d\u00fc\u015f\u00fcnmelisiniz&#8221;\u00a0\u00a0<a href=\"https:\/\/www.outliercreative.com\/startup-advice-from-unicorn-companies\/\" target=\"_blankmg\" rel=\"nofollow noopener\">&nbsp;<\/a>\u00a0.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31269\" role=\"img\" src=\"https:\/\/d2zqka2on07yqq.cloudfront.net\/wp-content\/uploads\/2021\/03\/06-Lucy-Liu-quote-1.svg\" alt=\"\" width=\"781\" height=\"340\" \/>\n<h3><span id=\"manage_costs_effectively_8211_quizlet\">Maliyetleri Etkili Bir \u015eekilde Y\u00f6netin \u2013 Quizlet<\/span><\/h3>\nUnicorn olmak i\u00e7in, \u00e7\u00f6lde hayatta kalabilen, uyum sa\u011flama, azim ve dayan\u0131kl\u0131l\u0131\u011f\u0131 temsil eden bir hayvan olan <a href=\"https:\/\/news.crunchbase.com\/news\/why-startups-should-become-camels-not-unicorns-during-covid-19\/\" target=\"_blank\" rel=\"nofollow noopener\">deve<\/a>\u00a0gibi d\u00fc\u015f\u00fcnmeye ba\u015flaman\u0131z gerekebilir\u00a0 .\n\n<a href=\"https:\/\/www.embroker.com\/blog\/business-uncertainty\/\" rel=\"nofollow noopener\" target=\"_blank\">Bu zihniyete sahip olmak, \u00f6zellikle i\u015f d\u00fcnyas\u0131nda belirsizlik<\/a>\u00a0zamanlar\u0131nda\u00a0\u00a0\u00a0(\u00f6rne\u011fin pandemi s\u0131ras\u0131nda) faydal\u0131d\u0131r \u00e7\u00fcnk\u00fc krizi atlatman\u0131za ve \u00f6ng\u00f6r\u00fclemeyen ko\u015fullar s\u0131ras\u0131nda b\u00fcy\u00fcmeyi s\u00fcrd\u00fcrmenize olanak tan\u0131r.\n\nBu, uzun vadeli bir b\u00fcy\u00fcme e\u011frisini hedeflemek i\u00e7in i\u015f ya\u015fam d\u00f6ng\u00fcs\u00fc boyunca finansal planlama ve etkili maliyet y\u00f6netimi gerektirir.\u00a0<a href=\"https:\/\/www.embroker.com\/blog\/business-expenses-startups-waste\/\" target=\"_blank\" rel=\"nofollow noopener\">Gereksiz maliyetleri azaltarak<\/a>\u00a0yanma oran\u0131n\u0131z\u0131 azalt\u0131n\u00a0\u00a0\u00a0ve en \u00f6nemli \u015feylere, yani \u00fcr\u00fcn\u00fcn\u00fcze ve ekibinize yat\u0131r\u0131m yap\u0131n.\n<div class=\"binarym-callout callout-v2\" data-callout-id=\"20241\" data-callout-title=\"Insurance Cost Calculator\" data-post-id=\"19980\">\n<div class=\"row align-items-center\">\n<div class=\"d-none d-lg-block col-lg-4\">\n<div class=\"callout-image\"><img loading=\"lazy\" decoding=\"async\" class=\"attachment-full size-full\" src=\"https:\/\/d2zqka2on07yqq.cloudfront.net\/wp-content\/uploads\/2021\/04\/pie-chart.svg\" alt=\"2022 kar\u015f\u0131la\u015ft\u0131rma raporu i\u00e7in pasta grafi\u011fi ve \u00e7ubuk grafik\" width=\"139\" height=\"139\" \/><\/div>\n<\/div>\n<div class=\"col-lg-8\">\n<div class=\"callout-inner\">\n<div class=\"callout-content-container\">\n<p class=\"h2\">Ba\u015flang\u0131\u00e7 \u200b\u200bSigortas\u0131 Hesaplay\u0131c\u0131<\/p>\nGiri\u015fiminizin temel sigorta teminatlar\u0131 i\u00e7in ne kadar \u00f6demeyi bekleyebilece\u011fini \u00f6\u011frenin.\n\n<a class=\"btn btn-primary\" href=\"https:\/\/www.embroker.com\/blog\/startup-package-calculator\/#calculator\" rel=\"nofollow noopener\" target=\"_blank\">\u015eimdi Maliyeti Hesapla<i class=\"fal fa-file-search\"><\/i><\/a>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\nQuizlet CEO&#8217;su\u00a0<a href=\"https:\/\/hbr.org\/2020\/10\/startups-its-time-to-think-like-camels-not-unicorns\" target=\"_blank\" rel=\"nofollow noopener\">Matt Glotzbach<\/a>\u00a0, &#8220;\u0130ni\u015f ve \u00e7\u0131k\u0131\u015flara ra\u011fmen ayakta kalabilecek bir i\u015fletmeye sahip olmak istiyorsunuz&#8221; dedi\u00a0 .\u00a0\u00c7evrimi\u00e7i \u00e7al\u0131\u015fma platformlar\u0131 sunan \u015firket, pandemi s\u0131ras\u0131nda unicorn haline geldi.\n\n&#8220;Benim i\u00e7in dayan\u0131kl\u0131l\u0131\u011f\u0131n iki fakt\u00f6r\u00fc var: Birincisi, kullan\u0131c\u0131 kazan\u0131m\u0131 a\u00e7\u0131s\u0131ndan i\u015fletmenin birim ekonomisi, ikincisi ise bu b\u00fcy\u00fcmeyi desteklemek i\u00e7in gelir e\u011frisinin ilerisindeki personel say\u0131s\u0131na ne kadar yat\u0131r\u0131m yapt\u0131\u011f\u0131n\u0131zd\u0131r.\u00a0Buras\u0131, hesapl\u0131 kararlar ald\u0131\u011f\u0131m\u0131z ve yat\u0131r\u0131mlar i\u00e7in beklentilere sahip oldu\u011fumuz yerdir; e\u011fer hakl\u0131ysak \u00f6nemli \u00f6l\u00e7\u00fcde b\u00fcy\u00fcr\u00fcz, yan\u0131l\u0131yorsak \u00f6nemli \u00f6l\u00e7\u00fcde zarar g\u00f6rmeyiz,&#8221; diye a\u00e7\u0131klad\u0131 Glotzbach.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31270\" role=\"img\" src=\"https:\/\/d2zqka2on07yqq.cloudfront.net\/wp-content\/uploads\/2021\/03\/07-Matt-Glotzbach-quote-1.svg\" alt=\"\" width=\"781\" height=\"417\" \/>\n<h3><span id=\"cultivate_relationships_8211_calendly\">\u0130li\u015fkileri Geli\u015ftirin \u2013 Calendly<\/span><\/h3>\n\u0130li\u015fkiler kurmak ba\u015far\u0131l\u0131 bir i\u015fi y\u00fcr\u00fctmenin \u00e7ok \u00f6nemli bir par\u00e7as\u0131d\u0131r.\u00a0Bir ileti\u015fim a\u011f\u0131na sahip olmak, uygun i\u015f ortaklar\u0131n\u0131, potansiyel m\u00fc\u015fterileri veya potansiyel yat\u0131r\u0131mc\u0131lar\u0131 daha kolay bulman\u0131z\u0131 sa\u011flar.\n\nYerle\u015fik i\u015f liderleriyle g\u00fc\u00e7l\u00fc bir ili\u015fki kurmak, \u00f6zellikle yeni \u015firketler i\u00e7in faydal\u0131 olabilir; \u00e7\u00fcnk\u00fc onlar, de\u011ferli i\u015f \u00f6ng\u00f6r\u00fcleri sa\u011flayabilir ve size normalde deneme yan\u0131lma yoluyla \u00f6\u011frenilecek i\u015f becerilerini \u00f6\u011fretebilirler.\n\n&#8220;Bir k\u00f6y s\u00fcr\u00fcyor.\u00a0Bir kurucu veya CEO akran a\u011f\u0131 bulun,&#8221; dedi\u00a0\u00a0Calendly CEO&#8217;su\u00a0<a href=\"https:\/\/www.mogulmillennial.com\/the-founder-of-calendly-shares\/\" target=\"_blank\" rel=\"nofollow noopener\">Babatope Awotona .\u00a0<\/a>Yaz\u0131l\u0131m \u015firketi 2021&#8217;in ba\u015flar\u0131nda 3 milyar dolarl\u0131k bir de\u011ferleme elde etti.\n\nAwotona \u015funu da \u00f6nerdi: &#8220;\u015eu anda ayn\u0131 a\u015famada olan akranlar\u0131n\u0131zla, sizin olmak istedi\u011finiz yerden birka\u00e7 y\u0131l ileride olanlar aras\u0131nda bir denge kurmay\u0131 hedefleyin.&#8221;\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31271\" role=\"img\" src=\"https:\/\/d2zqka2on07yqq.cloudfront.net\/wp-content\/uploads\/2021\/03\/08-Babatope-Awotona-quote-1.svg\" alt=\"\" width=\"781\" height=\"343\" \/>\n<h3><span id=\"build_a_solid_foundation_8211_razorpay\">Sa\u011flam Bir Temel Olu\u015fturun \u2013 Razorpay<\/span><\/h3>\nH\u0131rs b\u00fcy\u00fcmeyi tetiklese de, \u00e7ok h\u0131zl\u0131 giderseniz kaza yapabilir ve yanabilirsiniz.\n\nBunun yerine s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeye odaklanarak\u00a0CEO\u00a0\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/358114\" target=\"_blank\" rel=\"nofollow noopener\">Harshil Mathur&#8217;un yakla\u015f\u0131m\u0131n\u0131 takip edin.\u00a0<\/a>2020 y\u0131l\u0131nda unicorn kul\u00fcb\u00fcne kat\u0131lan \u00f6deme a\u011f ge\u00e7idi \u015firketi Razorpay, ba\u015flang\u0131\u00e7ta\u00a0\u00a0\u00a0i\u015flem hacimlerini veya b\u00fcy\u00fck de\u011ferlemeleri takip etmek yerine\u00a0<a href=\"https:\/\/www.embroker.com\/blog\/startup-venture-capital-terms\/\" rel=\"nofollow noopener\" target=\"_blank\">hedef pazar i\u00e7in \u00f6deme \u00e7\u00f6z\u00fcmleri olu\u015fturmaya odakland\u0131.<\/a>\n\nMathur, b\u00fcy\u00fck m\u00fc\u015fterilerin kazan\u0131lmas\u0131n\u0131n \u00e7ok fazla zaman ve \u00e7aba gerektirdi\u011fini ve bunu yapsan\u0131z bile &#8220;t\u00fcm bant geni\u015fli\u011finizin bu b\u00fcy\u00fck m\u00fc\u015fteriye hizmet etmeye harcanaca\u011f\u0131n\u0131&#8221; s\u00f6yledi.\u00a0Startup&#8217;lar\u0131n ba\u015flang\u0131\u00e7ta daha k\u00fc\u00e7\u00fck m\u00fc\u015fterilere odaklanmas\u0131 ve \u015firketiniz bunu yapacak altyap\u0131 ve sermayeye sahip oldu\u011funda oda\u011f\u0131 daha b\u00fcy\u00fck m\u00fc\u015fterilere kayd\u0131rmas\u0131 gerekti\u011fini tavsiye etti.\n\n<a href=\"https:\/\/www.entrepreneur.com\/article\/358114\" target=\"_blank\" rel=\"nofollow noopener\">Mathur,<\/a>\u00a0&#8220;Ama\u00e7 \u00f6ncelikle \u00f6l\u00e7eklenebilir bir i\u015f modelini kan\u0131tlamak ve oradan b\u00fcy\u00fcmektir&#8221; dedi\u00a0\u00a0.\n\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31272\" role=\"img\" src=\"https:\/\/d2zqka2on07yqq.cloudfront.net\/wp-content\/uploads\/2021\/03\/09-Harshil-Mathur-quote-1.svg\" alt=\"\" width=\"781\" height=\"388\" \/>\n\n<a href=\"https:\/\/www.embroker.com\/startup\/\" target=\"_blank\" rel=\"nofollow noopener\">Unicorn giri\u015fimi<\/a>\u00a0kurman\u0131n kesin bir tarifi yok\u00a0\u00a0, ancak mevcut unicornlar\u0131n ipu\u00e7lar\u0131n\u0131 ve stratejilerini takip etmek i\u015finizi bir sonraki seviyeye ta\u015f\u0131man\u0131za yard\u0131mc\u0131 olabilir. Kullan\u0131c\u0131lar\u0131n sorunlar\u0131na \u00e7\u00f6z\u00fcm bulmak ve \u00f6l\u00e7e\u011fi b\u00fcy\u00fctmek i\u00e7in basit, uygun fiyatl\u0131 bir \u00e7\u00f6z\u00fcm geli\u015ftirdi\u011finizde, unicornlar\u0131n standartlar\u0131na ula\u015fmaya bir ad\u0131m daha yakla\u015facaks\u0131n\u0131z.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef2754b e-flex e-con-boxed e-con e-parent\" data-id=\"ef2754b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9775f57 elementor-widget elementor-widget-text-editor\" data-id=\"9775f57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSource: <a href=\"https:\/\/www.embroker.com\/blog\/unicorn-startup-checklist\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.embroker.com\/blog\/unicorn-startup-checklist\/<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>How to Become a Unicorn Startup in 2024?<\/p>","protected":false},"featured_media":990575,"parent":0,"template":"","amerikada-unicornlar-kategoriler":[220],"class_list":["post-990574","amerikada-unicornlar","type-amerikada-unicornlar","status-publish","has-post-thumbnail","hentry","amerikada-unicornlar-kategoriler-amerikada-bilisim-sektoru-unicornlar"],"acf":[],"_links":{"self":[{"href":"https:\/\/lonca.com\/en\/wp-json\/wp\/v2\/amerikada-unicornlar\/990574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lonca.com\/en\/wp-json\/wp\/v2\/amerikada-unicornlar"}],"about":[{"href":"https:\/\/lonca.com\/en\/wp-json\/wp\/v2\/types\/amerikada-unicornlar"}],"version-history":[{"count":7,"href":"https:\/\/lonca.com\/en\/wp-json\/wp\/v2\/amerikada-unicornlar\/990574\/revisions"}],"predecessor-version":[{"id":990584,"href":"https:\/\/lonca.com\/en\/wp-json\/wp\/v2\/amerikada-unicornlar\/990574\/revisions\/990584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lonca.com\/en\/wp-json\/wp\/v2\/media\/990575"}],"wp:attachment":[{"href":"https:\/\/lonca.com\/en\/wp-json\/wp\/v2\/media?parent=990574"}],"wp:term":[{"taxonomy":"amerikada-unicornlar-kategoriler","embeddable":true,"href":"https:\/\/lonca.com\/en\/wp-json\/wp\/v2\/amerikada-unicornlar-kategoriler?post=990574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}