{"id":989400,"date":"2023-11-30T01:24:54","date_gmt":"2023-11-29T22:24:54","guid":{"rendered":"https:\/\/lonca.com\/?p=989400"},"modified":"2023-12-02T05:28:20","modified_gmt":"2023-12-02T02:28:20","slug":"e-ihracat-zirvesi","status":"publish","type":"post","link":"https:\/\/lonca.com\/en\/e-ihracat-zirvesi\/","title":{"rendered":"Turkey's Digital Rise with the E-Export Summit 2023"},"content":{"rendered":"<div class=\"vgblk-rw-wrapper limit-wrapper\">E-\u0130hracat Zirvesi,<strong><a href=\"https:\/\/ticaret.gov.tr\/destekler\/e-ihracat-destekleri\/e-ihracat-organizasyonlari\/ankara-e-ihracat-zirvesi-8-kasim-2023\" rel=\"dofollow \u00f6zelli\u011fi noopener\" target=\"_blank\"> Ministry of Trade <\/a><\/strong>himayesinde d\u00fczenlenen ve e-ihracat alan\u0131ndaki \u00f6nemli konular\u0131n ele al\u0131nd\u0131\u011f\u0131 &#8220;Ankara E-\u0130hracat Zirvesi&#8221;, 8-10 Kas\u0131m tarihleri aras\u0131nda ATO Congresium&#8217;da ba\u015far\u0131yla tamamland\u0131. Etkinlik, <strong><a href=\"https:\/\/ticaret.gov.tr\/kurumsal\/prof-dr-omer-bolat\" rel=\"dofollow \u00f6zelli\u011fi noopener\" target=\"_blank\">Ticaret Bakan\u0131 \u00d6mer Bolat<\/a><\/strong>&#8216;\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131yla ba\u015flam\u0131\u015ft\u0131 ve 3.800 fiziksel, 5.000 \u00e7evrimi\u00e7i kat\u0131l\u0131mc\u0131 olmak \u00fczere toplam 8.800 ki\u015fiyi a\u011f\u0131rlam\u0131\u015ft\u0131.<\/p>\n<p>Zirvede, 5 panel ve 38 mod\u00fclde toplam 71 konu\u015fmac\u0131 yer alm\u0131\u015ft\u0131. Bu panellerde &#8220;E-\u0130hracat Politikalar\u0131n\u0131n Payda\u015flar\u0131&#8221;, &#8220;Pazar Yerlerinin ve \u00c7oklu Kanallar\u0131n E-\u0130hracat \u0130\u00e7in \u00d6nemi&#8221; ve &#8220;U\u00e7tan Uca E-\u0130hracat Konsorsiyumlar\u0131&#8221;, &#8220;E-\u0130hracatta Lojistik Y\u00f6netimi: Deneyimler ve Stratejiler&#8221; ve &#8220;E-\u0130hracat Servis Sa\u011flay\u0131c\u0131lar\u0131&#8221; gibi \u00e7e\u015fitli ba\u015fl\u0131klar alt\u0131nda, e-ihracat konsorsiyumu modeli, lojistik \u00e7\u00f6z\u00fcmler ve dijital pazar yerlerinde ma\u011faza a\u00e7\u0131l\u0131\u015f\u0131 gibi konular ele al\u0131nm\u0131\u015ft\u0131.<\/p>\n<p>Zirveye davet edilen konu\u015fmac\u0131lar aras\u0131nda Lonca&#8217;n\u0131n kurucu ba\u015fkan\u0131 Yakup Ak\u0131n da bulunuyordu. Ak\u0131n, &#8220;ABD E-Ticaret Pazar\u0131nda Ba\u015far\u0131n\u0131n S\u0131rr\u0131: Lojistik&#8221; ba\u015fl\u0131\u011f\u0131 alt\u0131nda yer alan konu\u015fmac\u0131 olarak davet edildi.<\/p>\n<p>Ticaret Bakanl\u0131\u011f\u0131 b\u00fcrokratlar\u0131 taraf\u0131ndan yap\u0131lan &#8220;E-\u0130hracatta Hedef Pazarlar ve Destekler&#8221; ba\u015fl\u0131kl\u0131 sunum da etkinli\u011fin \u00f6nemli anlar\u0131ndan biriydi. Ticaret Bakan\u0131 \u00d6mer Bolat, zirvenin a\u00e7\u0131l\u0131\u015f\u0131nda, e-ihracat alan\u0131nda \u0130hracat Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc b\u00fcnyesinde \u00f6nemli bir yap\u0131lanmaya gidildi\u011fini ve ihracat\u00e7\u0131lar\u0131n ulusal bir B2B platformuna ta\u015f\u0131naca\u011f\u0131n\u0131 a\u00e7\u0131klam\u0131\u015f, T\u00fcrkiye E-\u0130hracat Platformu&#8217;nun kurulaca\u011f\u0131n\u0131 duyurmu\u015ftu. Bu platform, e-ihracat\u0131n art\u0131r\u0131lmas\u0131nda \u00f6nemli bir rol oynayacak ve sekt\u00f6r\u00fcn geli\u015fimine katk\u0131da bulunacakt\u0131.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-989408\" src=\"https:\/\/lonca.com\/wp-content\/uploads\/2023\/11\/2023-ankara-e-ihracat-zirvesi-300x153.jpeg\" alt=\"E-\u0130hracat Zirvesi 2023 Ankara\" width=\"735\" height=\"375\" srcset=\"https:\/\/lonca.com\/wp-content\/uploads\/2023\/11\/2023-ankara-e-ihracat-zirvesi-300x153.jpeg 300w, https:\/\/lonca.com\/wp-content\/uploads\/2023\/11\/2023-ankara-e-ihracat-zirvesi-640x326.jpeg 640w, https:\/\/lonca.com\/wp-content\/uploads\/2023\/11\/2023-ankara-e-ihracat-zirvesi-1024x521.jpeg 1024w, https:\/\/lonca.com\/wp-content\/uploads\/2023\/11\/2023-ankara-e-ihracat-zirvesi-768x391.jpeg 768w, https:\/\/lonca.com\/wp-content\/uploads\/2023\/11\/2023-ankara-e-ihracat-zirvesi.jpeg 1140w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/p>\n<p>&nbsp;<\/p>\n<div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-29\">\n<div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\">\n<div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] } group\">\n<div class=\"relative flex w-full flex-col lg:w-[calc(100%-115px)] agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"4df37b35-6f1f-43c6-bedf-1006a15faaaa\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<h2><strong>Ankara E-\u0130hracat Zirvesi: Farkl\u0131 Perspektiflerden E-\u0130hracat\u0131n Gelece\u011fi<\/strong><\/h2>\n<p>Ticaret Bakanl\u0131\u011f\u0131 himayesinde d\u00fczenlenen ve e-ihracat\u0131n \u00e7e\u015fitli boyutlar\u0131n\u0131 ele alan &#8220;Ankara E-\u0130hracat Zirvesi&#8221;, 8-10 Kas\u0131m tarihleri aras\u0131nda ATO Congresium&#8217;da ger\u00e7ekle\u015fti. Bu zirveye kat\u0131lan kat\u0131l\u0131mc\u0131lar\u0131n ve e-ihracat\u0131n gelece\u011fini \u015fekillendirecek \u00f6nemli konular\u0131n baz\u0131lar\u0131:<\/p>\n<h3><\/h3>\n<h3><strong>8 Kas\u0131m: E-\u0130hracat\u0131n Temelleri ve Stratejileri<\/strong><\/h3>\n<p>Zirvenin ilk g\u00fcn\u00fcnde Hasan \u00d6nal, &#8220;E-\u0130hracat ve Gelece\u011fin Trendleri&#8221; konulu bir sunum yaparak etkinli\u011fe ba\u015flang\u0131\u00e7 yapt\u0131. Ard\u0131ndan,<strong><a href=\"https:\/\/tr.linkedin.com\/in\/orxanisayevofficial\/tr\" rel=\"dofollow \u00f6zelli\u011fi noopener\" target=\"_blank\"> Orxan Isayev<\/a><\/strong> &#8220;Uluslararas\u0131 Pazar Ara\u015ft\u0131rmas\u0131 ve Do\u011fru Pazaryeri Se\u00e7imi&#8221; \u00fczerine de\u011ferli bilgiler sundu.<\/p>\n<p><strong><a href=\"https:\/\/tr.linkedin.com\/in\/fehmidarbay\" rel=\"dofollow \u00f6zelli\u011fi noopener\" target=\"_blank\">Fehmi Darbay<\/a><\/strong>, &#8220;Pop\u00fcler Pazaryeri Platformlar\u0131 ve \u00d6zellikleri&#8221; konusunda kat\u0131l\u0131mc\u0131lar\u0131 bilgilendirirken, <strong><a href=\"https:\/\/tr.linkedin.com\/in\/berkaytulay\" rel=\"dofollow \u00f6zelli\u011fi noopener\" target=\"_blank\">Berkay T\u00fclay<\/a><\/strong> &#8220;Ba\u015far\u0131l\u0131 Pazaryeri Ma\u011faza A\u00e7\u0131l\u0131\u015f\u0131 ve Y\u00f6netim S\u00fcre\u00e7leri&#8221; \u00fczerine konu\u015ftu. \u0130lhan Sel\u00e7uk ise &#8220;Amazon Pazaryerinde Kampanya Y\u00f6netimi ve Pazarlama&#8221; \u00fczerine fikirlerini payla\u015ft\u0131. G\u00fcn\u00fcn sonunda <strong><a href=\"https:\/\/tr.linkedin.com\/in\/g%C3%B6khan-g%C3%B6ksel-88869885\" rel=\"dofollow \u00f6zelli\u011fi noopener\" target=\"_blank\">G\u00f6khan G\u00f6ksel<\/a><\/strong> ve Yusuf Demir, yurt d\u0131\u015f\u0131 pazaryeri deneyimleri ve \u00f6nerilerini aktard\u0131lar.<\/p>\n<div style=\"width: 848px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-989400-1\" width=\"848\" height=\"480\" preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/lonca.com\/wp-content\/uploads\/2023\/11\/e-ihracat-zirvesi-8-kasim.mp4?_=1\" \/><a href=\"https:\/\/lonca.com\/wp-content\/uploads\/2023\/11\/e-ihracat-zirvesi-8-kasim.mp4\">https:\/\/lonca.com\/wp-content\/uploads\/2023\/11\/e-ihracat-zirvesi-8-kasim.mp4<\/a><\/video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"4df37b35-6f1f-43c6-bedf-1006a15faaaa\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<h3><strong>9 Kas\u0131m: E-\u0130hracat Destekleri ve Dijital Pazarlama<\/strong><\/h3>\n<p>\u0130kinci g\u00fcn Hasan \u00d6nal ve Sarenaz Y\u00fcksel, &#8220;Potansiyel E-\u0130hracatta Hedef Pazarlar ve Destekler&#8221; hakk\u0131nda bilgiler verdi. Simge Ceylan ve Ali \u0130hsan Bars, &#8220;E-\u0130hracat Destekleri&#8221; \u00fczerine konu\u015ftular.<\/p>\n<p>Alpagut \u00c7ilingir, &#8220;E-\u0130hracat ve Google Uygulamalar\u0131&#8221;n\u0131 anlat\u0131rken, Irmak Emekda\u015f &#8220;E-\u0130hracat ve Meta Uygulamalar\u0131&#8221; \u00fczerine sunum yapt\u0131. \u00d6m\u00fcrden Sezgin &#8220;E-\u0130hracatta Marka Yaratmak&#8221; konusunda bilgi verirken, \u00d6zlem Sara\u00e7, \u00d6nder T\u00fcrker ve Orhan Beyaz\u0131t, kampanya y\u00f6netimi ve pazarlama stratejileri \u00fczerine fikirlerini payla\u015ft\u0131. Kaan G\u00fclten ise &#8220;Dijital G\u00f6r\u00fcn\u00fcrl\u00fck Stratejileri&#8221; konusunda kat\u0131l\u0131mc\u0131lara yol g\u00f6sterdi.<\/p>\n<div style=\"width: 848px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-989400-2\" width=\"848\" height=\"480\" preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/lonca.com\/wp-content\/uploads\/2023\/11\/e-ihracat-zirvesi-9-kasim.mp4?_=2\" \/><a href=\"https:\/\/lonca.com\/wp-content\/uploads\/2023\/11\/e-ihracat-zirvesi-9-kasim.mp4\">https:\/\/lonca.com\/wp-content\/uploads\/2023\/11\/e-ihracat-zirvesi-9-kasim.mp4<\/a><\/video><\/div>\n<h3><strong>10 Kas\u0131m: Lojistik, G\u00fcmr\u00fck \u0130\u015flemleri ve Yapay Zeka<\/strong><\/h3>\n<p>Zirvenin son g\u00fcn\u00fcnde <strong><a href=\"https:\/\/tr.linkedin.com\/in\/mehmetgulez\" rel=\"dofollow \u00f6zelli\u011fi noopener\" target=\"_blank\">Mehmet G\u00fclez<\/a><\/strong> and <strong><a href=\"https:\/\/tr.linkedin.com\/in\/aliakkus20\" rel=\"dofollow \u00f6zelli\u011fi noopener\" target=\"_blank\">Ali Akku\u015f<\/a><\/strong>, &#8220;E-\u0130hracata \u0130li\u015fkin Veri Analizi ve ETSY Pazaryeri Lojistik Kampanyas\u0131&#8221; hakk\u0131nda konu\u015ftu. Deniz Okan Sava\u015f &#8220;E-\u0130hracatta Beyan ve Basitle\u015ftirilmi\u015f G\u00fcmr\u00fck \u0130\u015flemleri&#8221;ni anlatt\u0131. Ali Ceylan, &#8220;E-\u0130hracatta Lojistik ve G\u00f6nderim \u0130\u015flemleri&#8221; \u00fczerine, <strong><a href=\"https:\/\/tr.linkedin.com\/in\/omerbalkaya\" rel=\"dofollow \u00f6zelli\u011fi noopener\" target=\"_blank\">\u00d6mer Balkaya<\/a><\/strong> &#8220;E-\u0130hracat G\u00f6nderilerinde Paketlemenin \u00d6nemi&#8221; \u00fczerine bilgi verdi.<\/p>\n<p><strong><a href=\"https:\/\/tr.linkedin.com\/in\/g%C3%BCrkan-g%C3%BCrb%C3%BCz-43908061\" rel=\"dofollow \u00f6zelli\u011fi noopener\" target=\"_blank\">G\u00fcrkan G\u00fcrb\u00fcz<\/a><\/strong>, &#8220;Sipari\u015f Kar\u015f\u0131lama S\u00fcre\u00e7leri ve Depolama Y\u00f6netimi&#8221;ni ele al\u0131rken, \u0130brahim Ta\u015fk\u0131n &#8220;\u0130ade S\u00fcre\u00e7leri ve M\u00fc\u015fteri Hizmetleri&#8221; konusunda konu\u015ftu. <strong><a href=\"https:\/\/tr.linkedin.com\/in\/omerseyfeddinsener\/tr?trk=public_post_feed-actor-name\" rel=\"dofollow \u00f6zelli\u011fi noopener\" target=\"_blank\">\u00d6mer Seyfettin \u015eener<\/a> <\/strong>&#8220;Lojistik Otomasyonu ve AI&#8221; \u00fczerine, <strong><a href=\"https:\/\/tr.linkedin.com\/in\/kerimatayolu\" rel=\"dofollow \u00f6zelli\u011fi noopener\" target=\"_blank\">Kerim Atayolu<\/a><\/strong> &#8220;B2B Platformlar\u0131n\u0131n Gelece\u011fi&#8221; \u00fczerine ve <strong><a href=\"https:\/\/tr.linkedin.com\/in\/mustafaerolcakan\" rel=\"dofollow \u00f6zelli\u011fi noopener\" target=\"_blank\">Mustafa Erol \u00c7akan<\/a><\/strong> &#8220;E-\u0130hracatta Yapay Zeka Uygulamalar\u0131 ve Ara\u00e7lar\u0131&#8221; hakk\u0131nda fikirlerini payla\u015ft\u0131.<\/p>\n<p>Bu \u00fc\u00e7 g\u00fcn boyunca, Ankara E-\u0130hracat Zirvesi, e-ihracat <span style=\"color: var(--vamtam-widget-text-lighter);letter-spacing: var(--vamtam-primary-font-letter-spacing-desktop,normal);text-transform: var(--vamtam-primary-font-transform,none)\">alan\u0131nda faaliyet g\u00f6steren profesyoneller, akademisyenler ve sekt\u00f6r liderlerini bir araya getirerek, bu dinamik sekt\u00f6r\u00fcn gelece\u011fi \u00fczerine kapsaml\u0131 bir tart\u0131\u015fma platformu sundu. Kat\u0131l\u0131mc\u0131lar, e-ihracat\u0131n \u00e7e\u015fitli y\u00f6nlerini detayl\u0131 bir \u015fekilde inceleyerek, sekt\u00f6rdeki g\u00fcncel durum ve gelecekteki potansiyel hakk\u0131nda de\u011ferli g\u00f6r\u00fc\u015f al\u0131\u015fveri\u015flerinde bulundular.<\/span><\/p>\n<div style=\"width: 848px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-989400-3\" width=\"848\" height=\"480\" preload=\"auto\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/lonca.com\/wp-content\/uploads\/2023\/11\/e-ihracat-zirvesi-10-kasim.mp4?_=3\" \/><a href=\"https:\/\/lonca.com\/wp-content\/uploads\/2023\/11\/e-ihracat-zirvesi-10-kasim.mp4\">https:\/\/lonca.com\/wp-content\/uploads\/2023\/11\/e-ihracat-zirvesi-10-kasim.mp4<\/a><\/video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-31\">\n<div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\">\n<div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] } group final-completion\">\n<div class=\"relative flex w-full flex-col lg:w-[calc(100%-115px)] agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"b7b19076-10ec-4eb3-bdec-4ffd23b23783\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<p>&nbsp;<\/p>\n<h4><strong style=\"color: var(--vamtam-h2-color);letter-spacing: var(--vamtam-h2-letter-spacing-desktop,normal);text-transform: var(--vamtam-h2-transform,none)\">E-\u0130hracat\u0131n T\u00fcrkiye Ekonomisindeki Yeri ve \u00d6nemi<\/strong><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>E-\u0130hracat Zirvesi&#8217;nde, T\u00fcrkiye&#8217;nin e-ticaret sekt\u00f6r\u00fcndeki dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecine ve bu s\u00fcrecin getirdi\u011fi f\u0131rsatlara \u00f6zellikle dikkat \u00e7ekildi. Ayr\u0131ca, 2019 y\u0131l\u0131nda perakende ticaretten y\u00fczde 5 pay alan e-ticaret sekt\u00f6r\u00fcn\u00fcn, bu d\u00f6n\u00fc\u015f\u00fcm sonucunda y\u00fczde 19&#8217;a y\u00fckseldi\u011fi belirtilerek, bu art\u0131\u015f T\u00fcrkiye&#8217;nin global rekabette geri kalmad\u0131\u011f\u0131n\u0131n bir i\u015fareti olarak de\u011ferlendirildi.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>T\u00fcrkiye E-\u0130hracat Platformu ve Yeni Hedefler<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>Zirvede, T\u00fcrkiye&#8217;nin e-ihracat alan\u0131nda belirledi\u011fi yeni hedefler de a\u00e7\u0131kland\u0131. Ticaret Bakan\u0131 \u00d6mer Bolat taraf\u0131ndan, T\u00fcrkiye Y\u00fczy\u0131l\u0131&#8217;na yak\u0131\u015f\u0131r bir giri\u015fim olarak tan\u0131mlanan ve milli B2B platformu olarak adland\u0131r\u0131lan T\u00fcrkiye E-\u0130hracat Platformu&#8217;nun kurulaca\u011f\u0131 duyurusu yap\u0131ld\u0131. Bu platformun hayata ge\u00e7irilmesi, T\u00fcrkiye&#8217;nin e-ihracat alan\u0131nda \u00f6nemli bir ad\u0131m atmas\u0131n\u0131 sa\u011flayacak ve \u00fclkenin global ticarette daha etkin bir rol almas\u0131na olanak tan\u0131yacak.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Ankara E-\u0130hracat Zirvesi 20223: Ele Al\u0131nan Ba\u015fl\u0131ca Konular<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>KOB\u0130&#8217;ler ve E-\u0130hracat Konsorsiyumu Modeli<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Zirvede, KOB\u0130&#8217;lerin e-ihracatta \u00fcstlenebilecekleri rol ve E-\u0130hracat Konsorsiyumu modelinin sa\u011flad\u0131\u011f\u0131 f\u0131rsatlar \u00fczerine yo\u011fun bir tart\u0131\u015fma ger\u00e7ekle\u015ftirildi. Bu model sayesinde, KOB\u0130&#8217;lerin dijital ticarette daha g\u00fc\u00e7l\u00fc ve etkin bir konuma ula\u015fmalar\u0131na imkan tan\u0131nd\u0131\u011f\u0131 vurguland\u0131.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Dijital Pazar Yerlerinin ve \u00c7oklu Kanallar\u0131n \u00d6nemi<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>E-\u0130hracat Zirvesi&#8217;nde, dijital pazar yerlerinde ma\u011faza a\u00e7\u0131l\u0131\u015flar\u0131, y\u00f6netimi, pazar ara\u015ft\u0131rmas\u0131 ve pazaryeri se\u00e7imi gibi konular da ele al\u0131nd\u0131. Bu konular, e-ihracat\u0131n ba\u015far\u0131s\u0131nda kilit bir role sahip oldu\u011fu vurguland\u0131.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>E-\u0130hracat Zirvesi 2023: \u00d6ne \u00c7\u0131kan Di\u011fer Konular ve Sonu\u00e7lar<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h4><strong>Dijital Pazarlama ve E-\u0130hracatta Marka Olu\u015fturma<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Zirvede, T\u00fcrk firmalar\u0131n\u0131n e-ihracatta marka olu\u015fturman\u0131n \u00f6nemi \u00fczerine yo\u011funla\u015f\u0131ld\u0131. T\u00fcrkiye&#8217;nin tarihi, k\u00fclt\u00fcr\u00fc ve co\u011frafyas\u0131n\u0131n d\u00fcnya \u00e7ap\u0131nda tan\u0131nmas\u0131 gerekti\u011fi vurguland\u0131. Ayr\u0131ca, dijital pazarlaman\u0131n giderek artan \u00f6nemi ve etkileyicilerle yap\u0131lan kampanyalar gibi konular ele al\u0131nd\u0131.<\/span><\/p>\n<h4><strong>Lonca ve ABD E-Ticaret Pazar\u0131nda Ba\u015far\u0131 S\u0131rlar\u0131<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">\u015eirketimiz Lonca&#8217;n\u0131n kurucu ba\u015fkan\u0131 <a href=\"https:\/\/www.linkedin.com\/in\/yakup-ak%C4%B1n-32b733283?trk=people-guest_people_search-card\" rel=\"dofollow \u00f6zelli\u011fi noopener\" target=\"_blank\"><strong>Yakup Akin<\/strong><\/a>, &#8220;ABD E-Ticaret Pazar\u0131nda Ba\u015far\u0131n\u0131n S\u0131rr\u0131: Lojistik&#8221; ba\u015fl\u0131\u011f\u0131 alt\u0131nda zir<\/span><span style=\"font-weight: 400\">vede konu\u015fmac\u0131 olarak davetliydi.\u00a0<\/span><\/p>\n<h2><strong>Lonca ve Ankara E-\u0130hracat Zirvesi: Ortak Payda\u015flar \u00dczerinde Bir De\u011ferlendirme<\/strong><\/h2>\n<p>Ankara&#8217;da d\u00fczenlenen E-\u0130hracat Zirvesi, T\u00fcrkiye&#8217;nin dijital ticaret alan\u0131ndaki en \u00f6nemli etkinliklerden biri olarak \u00f6ne \u00e7\u0131karken, bu platform, Lonca gibi \u00f6nc\u00fc \u015firketler i\u00e7in de b\u00fcy\u00fck bir \u00f6neme sahiptir. E-\u0130hracat Zirvesi ve Lonca&#8217;n\u0131n ortak payda\u015flar\u0131 \u00fczerinde duran bu yaz\u0131, her iki entitenin e-ihracat ekosistemi i\u00e7indeki rol\u00fcn\u00fc ve bu i\u015f birli\u011finin potansiyelini incelemektedir.<\/p>\n<h3><strong>Lonca&#8217;n\u0131n E-\u0130hracat Alan\u0131ndaki Rol\u00fc<\/strong><\/h3>\n<p>Lonca, T\u00fcrk i\u015f d\u00fcnyas\u0131n\u0131 ABD pazar\u0131nda g\u00fc\u00e7lendirmeyi hedefleyen, <a href=\"https:\/\/lonca.com\/en\/us-warehousing-services\/\" rel=\"dofollow \u00f6zelli\u011fi\"><strong>intermediate storage<\/strong><\/a>, <a href=\"https:\/\/lonca.com\/en\/business-models\/lonca-business\/\" rel=\"dofollow \u00f6zelli\u011fi\"><strong>\u015firket kurulumu<\/strong><\/a> and <strong><a href=\"https:\/\/lonca.com\/en\/business-models\/lonca-business\/\" rel=\"dofollow \u00f6zelli\u011fi\">ma\u011faza a\u00e7\u0131l\u0131\u015flar\u0131<\/a><\/strong> gibi hizmetler sunarak, yerel i\u015fletmelerin global arenada rekabet edebilirli\u011fini art\u0131rmay\u0131 ama\u00e7layan bir \u015firkettir. Ayr\u0131ca, <strong><a href=\"https:\/\/lonca.com\/en\/law-in-us\/\" rel=\"dofollow \u00f6zelli\u011fi\">hukuki destek<\/a><\/strong>, <a href=\"https:\/\/lonca.com\/en\/human-resource-in-us\/\" rel=\"dofollow \u00f6zelli\u011fi\"><strong>insan kaynaklar\u0131 y\u00f6netimi<\/strong><\/a> and <a href=\"https:\/\/lonca.com\/en\/brand-management-in-the-united-states\/\" rel=\"dofollow \u00f6zelli\u011fi\"><strong>marka y\u00f6netimi<\/strong> <\/a>gibi profesyonel dan\u0131\u015fmanl\u0131k hizmetleri de sunar. Bu \u00e7er\u00e7evede, Lonca, e-ihracat\u0131n geli\u015fmesine katk\u0131da bulunarak, T\u00fcrk i\u015f d\u00fcnyas\u0131n\u0131n uluslararas\u0131 alandaki ba\u015far\u0131s\u0131n\u0131 desteklemektedir.<\/p>\n<h3><strong>Ankara E-\u0130hracat Zirvesi&#8217;nin \u00d6nemi<\/strong><\/h3>\n<p>Ankara E-\u0130hracat Zirvesi, e-ihracat sekt\u00f6r\u00fcn\u00fcn temsilcilerini, politika yap\u0131c\u0131lar\u0131n\u0131 ve sekt\u00f6r uzmanlar\u0131n\u0131 bir araya getirerek, e-ihracat\u0131n gelece\u011fi, mevcut trendler ve zorluklar \u00fczerine geni\u015f \u00e7apl\u0131 bir tart\u0131\u015fma ortam\u0131 sunmaktad\u0131r. Ayr\u0131ca, bu etkinlik sekt\u00f6rdeki son geli\u015fmeleri takip etmeyi ve yeni i\u015fbirlikleri kurmay\u0131 te\u015fvik ederek, T\u00fcrkiye&#8217;nin e-ihracat kapasitesinin geni\u015fletilmesini hedeflemektedir.<\/p>\n<h3><strong>Lonca ve E-\u0130hracat Zirvesi&#8217;nin Ortak Payda\u015flar\u0131<\/strong><\/h3>\n<p>Lonca ve E-\u0130hracat Zirvesi, bir\u00e7ok ortak payda\u015fa sahiptir. Bu payda\u015flar aras\u0131nda e-ihracatla ilgilenen i\u015fletmeler, dijital pazarlama uzmanlar\u0131, lojistik sa\u011flay\u0131c\u0131lar ve teknoloji sa\u011flay\u0131c\u0131lar bulunmaktad\u0131r. Her iki taraf da, bu payda\u015flar\u0131n ihtiya\u00e7lar\u0131n\u0131 anlama ve onlara en uygun \u00e7\u00f6z\u00fcmleri sunma konusunda \u00f6nemli bir rol oynar. Lonca, bu payda\u015flara do\u011frudan hizmetler sunarken, E-\u0130hracat Zirvesi, sekt\u00f6rle ilgili en g\u00fcncel bilgileri, trendleri ve stratejileri payla\u015farak, bu payda\u015flar\u0131n bilgi ve becerilerini geli\u015ftirmelerine yard\u0131mc\u0131 olur.<\/p>\n<h2><strong>E-\u0130hracat Zirvesi Genel De\u011ferlendirmesi ve \u00d6nemi<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>E-\u0130hracat\u0131n K\u00fcresel Trendler \u00dczerindeki Etkisi<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Zirve s\u00fcresince, e-ihracat\u0131n k\u00fcresel trendler \u00fczerindeki etkisinin yan\u0131 s\u0131ra, bu trendlerin T\u00fcrkiye&#8217;nin ticaret stratejileri \u00fczerinde nas\u0131l bir rol oynad\u0131\u011f\u0131 detayl\u0131ca incelendi. Ayr\u0131ca, giderek artan mobilite ve sosyal medya kullan\u0131m\u0131n\u0131n, firmalar\u0131n dijitalle\u015fme stratejilerini nas\u0131l \u015fekillendirdi\u011fi konusuna \u00f6zellikle odaklan\u0131ld\u0131.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>E-\u0130hracat Zirvesi Sonu\u00e7lar\u0131 ve Gelece\u011fe Bak\u0131\u015f<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">E-\u0130hracat Zirvesi, T\u00fcrkiye&#8217;nin e-ihracat alan\u0131ndaki mevcut durumunu ve gelece\u011fe y\u00f6nelik hedeflerini ortaya koydu. Zirvenin sonucunda, e-ihracat\u0131n her ad\u0131m\u0131n\u0131n de\u011ferlendirilmesi, B2B platformlar\u0131n\u0131n gelece\u011fi, ba\u015far\u0131 hikayeleri ve yapay zek\u00e2n\u0131n e-ticarette nas\u0131l kullan\u0131laca\u011f\u0131 gibi konular\u0131n \u00f6nemi bir kez daha vurguland\u0131.<\/span><\/p>\n<p>E-\u0130hracat Zirvesi, T\u00fcrkiye&#8217;nin dijital d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funda kritik bir kilometre ta\u015f\u0131 olarak kabul edilebilir. Bu zirve, yerel i\u015fletmelerin ve uluslararas\u0131 pazarlarda faaliyet g\u00f6steren T\u00fcrk markalar\u0131n\u0131n e-ihracat alan\u0131nda nas\u0131l daha ba\u015far\u0131l\u0131 olabileceklerine dair de\u011ferli bilgiler sunan bir platform haline geldi. Dolay\u0131s\u0131yla, E-\u0130hracat Zirvesi&#8217;nin ard\u0131ndan, T\u00fcrkiye&#8217;nin dijital ticarette daha g\u00fc\u00e7l\u00fc ve etkin bir rol oynamas\u0131 bekleniyor. Bu durum, T\u00fcrkiye ekonomisi i\u00e7in oldu\u011fu kadar, global ticaret sahnesindeki T\u00fcrk i\u015fletmeleri i\u00e7in de yeni f\u0131rsatlar ve b\u00fcy\u00fcme potansiyeli anlam\u0131na gelmektedir.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>E-\u0130hracat Zirvesi ile \u00c7\u0131kan \u00d6nemli Mesajlar ve Gelecek Vizyonu<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>E-\u0130hracat\u0131n Geli\u015fimindeki \u00d6nemli Ad\u0131mlar ve Stratejiler<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>E-\u0130hracat Zirvesi&#8217;nde, T\u00fcrkiye&#8217;nin e-ihracat alan\u0131ndaki geli\u015fimi i\u00e7in at\u0131lmas\u0131 gereken ad\u0131mlar ve izlenmesi gereken stratejiler ayr\u0131nt\u0131l\u0131 bir \u015fekilde ele al\u0131nd\u0131. Bu s\u00fcre\u00e7te, \u00f6zellikle T\u00fcrk i\u015f d\u00fcnyas\u0131n\u0131n global pazarlarda daha rekabet\u00e7i ve yenilik\u00e7i bir konuma ula\u015fabilmesi i\u00e7in dijitalle\u015fme ve inovasyonun kritik \u00f6nemi vurguland\u0131. Ayr\u0131ca, T\u00fcrk \u00fcr\u00fcn ve hizmetlerinin uluslararas\u0131 pazarlarda marka olarak tan\u0131nmas\u0131 ve tercih edilmesi i\u00e7in at\u0131lmas\u0131 gereken ad\u0131mlar da \u00f6zellikle \u00fczerinde durulan konular aras\u0131ndayd\u0131.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>E-\u0130hracat Zirvesi&#8217;nin Sekt\u00f6rel Etkileri ve Sonu\u00e7lar\u0131<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>Gelecek Projeksiyonlar\u0131 ve E-\u0130hracat\u0131n T\u00fcrkiye \u0130\u00e7in \u00d6nemi\u00a0<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">E-\u0130hracat Zirvesi&#8217;nin sekt\u00f6rel etkileri ve gelecekte T\u00fcrkiye i\u00e7in yarataca\u011f\u0131 f\u0131rsatlar, zirvenin en \u00f6nemli sonu\u00e7lar\u0131 aras\u0131nda yer ald\u0131. Zirve, T\u00fcrkiye&#8217;nin e-ihracat alan\u0131nda ataca\u011f\u0131 ad\u0131mlar\u0131n sadece ekonomik b\u00fcy\u00fcmeyi de\u011fil, ayn\u0131 zamanda teknolojik inovasyonu ve s\u00fcrd\u00fcr\u00fclebilir kalk\u0131nmay\u0131 da destekleyece\u011fini g\u00f6sterdi.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>T\u00fcrk \u0130\u015f D\u00fcnyas\u0131nda E-\u0130hracat\u0131n Etkisi ve Sundu\u011fu F\u0131rsatlar<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Zirve, T\u00fcrk i\u015f d\u00fcnyas\u0131n\u0131n e-ihracat konusunda nas\u0131l bir yol izlemesi gerekti\u011fine dair de\u011ferli i\u00e7g\u00f6r\u00fcler sundu. E-\u0130hracat\u0131n, T\u00fcrk firmalar\u0131 i\u00e7in sadece yeni pazarlara a\u00e7\u0131lma imkan\u0131 de\u011fil, ayn\u0131 zamanda marka bilinirli\u011fini art\u0131rma ve global rekabet\u00e7iliklerini g\u00fc\u00e7lendirme f\u0131rsat\u0131 sundu\u011fu vurguland\u0131.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>E-\u0130hracat Zirvesi&#8217;nin Toplum ve Ekonomi \u00dczerindeki Genel Etkisi<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>Toplumsal Ekonomik Geli\u015fim<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">E-\u0130hracat Zirvesi&#8217;nin, T\u00fcrkiye&#8217;nin toplumsal ve ekonomik geli\u015fimi \u00fczerindeki etkisi tart\u0131\u015f\u0131lmaz bir ger\u00e7ek. Zirve, e-ihracat\u0131n sadece bir ticaret modeli olman\u0131n \u00f6tesinde, ekonomik kalk\u0131nma, istihdam yaratma ve inovasyonu te\u015fvik etme gibi geni\u015f kapsaml\u0131 etkileri oldu\u011funu g\u00f6sterdi.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Dijital Ticarette Yeni Bir D\u00f6nem E-\u0130hracat Zirvesi Sonras\u0131<\/strong><\/h3>\n<p>T\u00fcrkiye&#8217;nin dijital ekonomideki yolculu\u011funda, Ankara&#8217;daki E-\u0130hracat Zirvesi, yeni bir ba\u015flang\u0131\u00e7 noktas\u0131 olarak de\u011ferlendirilebilir. Bu zirve, T\u00fcrkiye&#8217;nin e-ihracat alan\u0131nda global bir oyuncu olma yolundaki kararl\u0131l\u0131\u011f\u0131n\u0131 ve potansiyelini g\u00f6zler \u00f6n\u00fcne serdi. \u00d6te yandan, ileriye d\u00f6n\u00fck olarak, zirvede tart\u0131\u015f\u0131lan stratejiler ve \u00f6neriler, T\u00fcrk i\u015f d\u00fcnyas\u0131n\u0131n uluslararas\u0131 arenada daha etkin bir rol oynamas\u0131na yard\u0131mc\u0131 olacak. Ayr\u0131ca, bu s\u00fcre\u00e7te inovasyon, teknoloji ve s\u00fcrd\u00fcr\u00fclebilir i\u015f modellerine odaklanmak, T\u00fcrkiye&#8217;nin uzun vadeli ba\u015far\u0131s\u0131n\u0131 destekleyecektir.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>E-\u0130hracat Zirvesi&#8217;nden \u00c7\u0131kan \u00d6\u011frenimler ve \u0130leriye Y\u00f6nelik Ad\u0131mlar<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>E-\u0130hracat Zirvesi&#8217;nden Al\u0131nacak Dersler ve Uygulamalar<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Ankara E-\u0130hracat Zirvesi&#8217;nden elde edilen en kritik bilgiler, e-ihracat\u0131n sadece teknolojik bir altyap\u0131 meselesi olmad\u0131\u011f\u0131n\u0131, bunun yan\u0131 s\u0131ra stratejik bir yakla\u015f\u0131m ve yenilik\u00e7i bir d\u00fc\u015f\u00fcnce tarz\u0131 gerektirdi\u011fini ortaya koyuyor. Bu ba\u011flamda, \u015firketlerin ve h\u00fck\u00fcmetin bu alanda ataca\u011f\u0131 ad\u0131mlar\u0131n, hem yerel hem de global ekonomi \u00fczerinde \u00f6nemli etkiler yarataca\u011f\u0131 anla\u015f\u0131l\u0131yor. Dolay\u0131s\u0131yla, e-ihracat stratejilerinin s\u00fcrekli olarak g\u00f6zden ge\u00e7irilmesi ve zamanla g\u00fcncellenmesi zorunlu hale geliyor.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>T\u00fcrkiye&#8217;nin E-\u0130hracat Gelece\u011fi ve \u0130leriye D\u00f6n\u00fck Planlar<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">E-\u0130hracat Zirvesi&#8217;nin ard\u0131ndan, T\u00fcrkiye&#8217;nin e-ihracat gelece\u011fine dair planlar daha da netle\u015fti. T\u00fcrkiye&#8217;nin dijital ticaretteki rol\u00fcn\u00fc g\u00fc\u00e7lendirmek ve uluslararas\u0131 pazarlarda daha etkili bir oyuncu olmak i\u00e7in yap\u0131lmas\u0131 gerekenler, zirvede detayl\u0131 bir \u015fekilde ele al\u0131nd\u0131. \u00d6zellikle, dijital altyap\u0131n\u0131n g\u00fc\u00e7lendirilmesi, e-ihracat odakl\u0131 yenilik\u00e7i giri\u015fimlerin te\u015fvik edilmesi ve sekt\u00f6rel i\u015fbirliklerinin art\u0131r\u0131lmas\u0131 bu planlar\u0131n temelini olu\u015fturmaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-weight: 400\">E-\u0130hracat Zirvesi&#8217;nin ard\u0131ndan, T\u00fcrkiye&#8217;nin dijital ticaretteki yolculu\u011fu yeni bir ivme kazanm\u0131\u015ft\u0131r. Bu zirve, e-ihracat\u0131n sadece ekonomik b\u00fcy\u00fcme i\u00e7in de\u011fil, ayn\u0131 zamanda k\u00fcresel rekabet\u00e7ilik ve s\u00fcrd\u00fcr\u00fclebilir kalk\u0131nma i\u00e7in de \u00f6nemli oldu\u011funu g\u00f6stermi\u015ftir. T\u00fcrkiye&#8217;nin e-ihracat alan\u0131ndaki bu h\u0131zl\u0131 geli\u015fimi, gelecekte daha da fazla f\u0131rsat ve ba\u015far\u0131 hikayeleri yaratacak gibi g\u00f6r\u00fcn\u00fcyor. Bu s\u00fcre\u00e7te, \u015firketlerin, h\u00fck\u00fcmetin ve t\u00fcm ilgili payda\u015flar\u0131n i\u015fbirli\u011fi ve yenilik\u00e7i yakla\u015f\u0131mlar\u0131, T\u00fcrkiye&#8217;nin dijital ticaretteki ba\u015far\u0131s\u0131n\u0131n anahtarlar\u0131 olarak \u00f6ne \u00e7\u0131kacakt\u0131r.<\/span><\/p>\n<p>&nbsp;<\/p><\/div>\n<p><!-- .vgblk-rw-wrapper --><\/p>","protected":false},"excerpt":{"rendered":"<p>E-\u0130hracat Zirvesi, Ticaret Bakanl\u0131\u011f\u0131 himayesinde d\u00fczenlenen ve e-ihracat alan\u0131ndaki \u00f6nemli konular\u0131n ele al\u0131nd\u0131\u011f\u0131 &#8220;Ankara E-\u0130hracat Zirvesi&#8221;, 8-10 Kas\u0131m tarihleri aras\u0131nda ATO Congresium&#8217;da ba\u015far\u0131yla tamamland\u0131. Etkinlik, Ticaret Bakan\u0131 \u00d6mer Bolat&#8216;\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131yla ba\u015flam\u0131\u015ft\u0131 ve 3.800 fiziksel, 5.000 \u00e7evrimi\u00e7i kat\u0131l\u0131mc\u0131 olmak \u00fczere toplam 8.800 ki\u015fiyi a\u011f\u0131rlam\u0131\u015ft\u0131. Zirvede, 5 panel ve 38 mod\u00fclde toplam 71 konu\u015fmac\u0131 yer alm\u0131\u015ft\u0131&#8230;.<\/p>","protected":false},"author":6,"featured_media":989464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"inline_featured_image":false,"footnotes":""},"categories":[73,70],"tags":[135,137,136,138],"class_list":["post-989400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etkinlikler","category-pazarlama-stratejileri","tag-e-ihracat-zirvesi","tag-e-ihracat-zirvesi-ankara-2023","tag-e-ihracat-zirvesi-konulari","tag-lonca-e-ihracat-zirvesi-yakup-akin"],"acf":[],"_links":{"self":[{"href":"https:\/\/lonca.com\/en\/wp-json\/wp\/v2\/posts\/989400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lonca.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lonca.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lonca.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/lonca.com\/en\/wp-json\/wp\/v2\/comments?post=989400"}],"version-history":[{"count":12,"href":"https:\/\/lonca.com\/en\/wp-json\/wp\/v2\/posts\/989400\/revisions"}],"predecessor-version":[{"id":989421,"href":"https:\/\/lonca.com\/en\/wp-json\/wp\/v2\/posts\/989400\/revisions\/989421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lonca.com\/en\/wp-json\/wp\/v2\/media\/989464"}],"wp:attachment":[{"href":"https:\/\/lonca.com\/en\/wp-json\/wp\/v2\/media?parent=989400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lonca.com\/en\/wp-json\/wp\/v2\/categories?post=989400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lonca.com\/en\/wp-json\/wp\/v2\/tags?post=989400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}