2026 Export Support Incentives Announced: Rent, Promotion, and Overseas Company Acquisition Incentives
The new regulation published in the Official Gazette on March 7, 2026 introduced very noteworthy changes for exporting companies. Especially from the perspective of companies aiming to grow abroad, this update does not simply mean an increase in several support items. At the same time, it lays a stronger foundation for companies to take bolder steps in global markets.
The new decision offers a more comprehensive structure across many areas, from rental expenses and promotional activities to overseas company acquisitions and loan interest support. In short, an important period has begun for companies that want to expand beyond Turkey and become more visible in different markets.
Why are the 2026 export support incentives important?
Exporting is no longer just about shipping products. Today, many companies open offices in target markets, invest in their brands, allocate promotional budgets, and sometimes go directly toward company acquisitions. This new regulation comes into play exactly at that point.
The support provided by the government, especially for companies that want to establish a lasting presence abroad, makes the cost of growth more manageable. This makes it easier for companies to focus not only on short-term sales, but also on long-term international structuring.
Overseas rent and shared office support has been expanded
One of the prominent aspects of the new regulation is the support provided for overseas office expenses. Accordingly, the office rental expenses and shared office memberships used by companies or brands acquired abroad will be supported at certain rates.
Within this scope, companies will be able to benefit from support of up to 7,500,000 TL per year at a rate of 50%.
This development is especially important for companies that want to establish a physical presence in their target markets. Because for many companies, opening an office abroad is not only an operational step, but also a critical move in terms of building trust. However, the cost of this step often slows down growth. The new incentive system provides real relief for companies at exactly this point.
Promotion and marketing support has become stronger
For companies that want to grow in international markets, the promotion budget is no longer a luxury but a basic need. The new regulation says this quite clearly as well. For overseas advertising, marketing, and promotional activities, support of up to 9,500,000 TL per year per country will be provided at a rate of 50%.
One important point here is this: companies with an office abroad will be able to benefit from this support for each country. Moreover, companies that do not have an office but do have a registered trademark have not been excluded from the system. For these companies, the support amount can reach up to 15,000,000 TL per year.
This creates a serious advantage especially for companies investing in branding, aiming to grow through digital channels, and seeking to increase their visibility in e-export activities.
A new era for companies that want to acquire businesses abroad
Perhaps the most strategic side of the regulation is the strengthening of support for the acquisition of advanced technology companies. Because today, competition is shaped not only by sales power but also by access to technology.
To encourage Turkish companies to acquire advanced technology firms abroad, legal and financial consultancy expenses have been included within the scope of support. For these expenses, support of 50% can be provided up to 28,000,000 TL per year.
This provision is highly valuable for companies aiming for technology transfer and seeking to accelerate growth not only organically but also through strategic acquisitions. Especially for companies that want to compete on a global scale, this support is not merely a financial convenience; it is also a step that expands vision.
Loan interest support stands out
One of the strongest items in the new incentive package is loan interest support. For loans used to acquire advanced technology companies abroad, an important support mechanism has been defined.
Accordingly, 5 points of interest support will be provided for TL-denominated loans, and 2 points for foreign currency loans. The total support amount may reach up to 171,000,000 TL.
Of course, there are some limits here as well. The support does not exceed 50% of the interest paid and can be used for a maximum of 5 years. Even so, such a financing support is considered a very strong advantage, especially for companies planning acquisitions.
What do the support periods and limits indicate?
In the new system, the duration of support has also been clearly determined. Promotion support can be applied for 4 years, while rent support can be used for 4 years in each country. In addition, the total number of supported units has been set at 25.
This framework shows that the government is acting not with a short-term incentive mindset, but with a more planned and lasting growth perspective. From the standpoint of companies, these periods offer not the pressure to enter a market and get immediate results, but the opportunity to build a stronger structure.
Which supports were removed?
As with every new regulation, some previous practices were removed from the system. Among them is support for participation in virtual fairs.
This change also shows the direction of the support system. A framework is now emerging that focuses more on establishing a real presence in markets, building brands, making acquisitions, and gaining a stronger position on an international scale.
What does this decision mean for Turkish companies?
This regulation should not be seen as an ordinary incentive update. Because the new structure encourages companies not only to export, but also to grow abroad. There is a serious difference between the two. One supports making a sale, the other supports establishing a position in the market.
Especially when topics such as brand acquisition, technology transfer, office structuring, and international promotion are considered together, it appears that an important opportunity has emerged for companies from Turkey to transform into stronger global players.
For companies that move forward with proper planning, these supports can become more than a tool for reducing costs. For some companies, they may even become an accelerator of the global growth process.
Why does using export support efficiently require strategy?
The announcement of the supports alone is not enough. The real issue is to determine correctly which company should benefit from which support, in which market, and within which growth plan. Because not every incentive creates the same value for every company.
Therefore, the process should not be seen as limited to merely submitting an application. The right market selection, the right model, the right structuring, and the right timing should all be considered together. At exactly this point, Lonca provides a structure that makes the process more manageable for companies that want to expand especially into the U.S., through strategic planning, market approach, and a growth roadmap. In this way, companies can move beyond simply seeking support and reach a stage where they transform support into a growth plan.
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